A founder who does not know their own goal dies by a thousand compromises and ends up running a company they do not want to work at.

Founder and former CEO of Zynga

know your goal or suffer a death by a thousand compromises. Because what I had done my whole career and most of us do is compromise to get that next engineer, CTO, investor. You put a jerk on your board because you impressed with their firm name and the valuation and all your friends are going to be impressed and it's going to be so much easier. We make all these compromises and contort ourselves and eventually we wake up and it's company we don't want to work at.