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← A button takes ten seconds to make, but texture can make a customer…
13 connected korrents · 13 moments from 22 Feb 2018 to 15 Sept 2026.
Everything filed under design
design
Everything filed under ambition
ambition
Everything filed under simplicity
simplicity
Everything filed under motivation
motivation
Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject
Read this korrent: A button takes ten seconds to make, but texture can make a customer curious enough to want to touch it, the way things work in real life.
A button takes ten seconds to make, but texture can make a customer curious enough to want to touch it, the way things work in real life.
Last stated 2 years ago
21 Feb 2025
TC
Thiago Costa — holds since 2025-02-21 — tap for who they are
Same subject: Give an ordinary employee a button that does their work faster and they will do the same amount of work and keep the time — which makes complete sense. — tap to centre the map on it
Give an ordinary employee a button that does their work faster and they will do the same amount of work and keep the time — which makes complete sense.
Last stated 4 months ago
27 May 2026
DR
Dax Raad — holds since 2026-05-27 — tap for who they are
Same subject: As tools get better the value of craft is increasing: a landing page spun up in minutes does not, for now, feel like one someone poured their heart into. — tap to centre the map on it
As tools get better the value of craft is increasing: a landing page spun up in minutes does not, for now, feel like one someone poured their heart into.
Last stated 2 years ago
21 Feb 2025
TC
Thiago Costa — holds since 2025-02-21 — tap for who they are
Same subject: The thing to optimise at launch is time to value — how fast a new user reaches the moment that shows what the product can do. — tap to centre the map on it
The thing to optimise at launch is time to value — how fast a new user reaches the moment that shows what the product can do.
Last stated 12 months ago
16 Oct 2025
DF
Dylan Field — holds since 2025-10-16 — tap for who they are
Same subject: A small amount of friction is enough to reshape a behavior, because most wants are not strong enough to survive a minor inconvenience. — tap to centre the map on it
A small amount of friction is enough to reshape a behavior, because most wants are not strong enough to survive a minor inconvenience.
Last stated 9 months ago
1 Jan 2026
JC
James Clear — holds since 2026-01-01 — tap for who they are
Same subject: "If you're not growing, you're dying" is truer of the person than of the company. — tap to centre the map on it
"If you're not growing, you're dying" is truer of the person than of the company.
Last stated 8 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: A common-sense utopia is much closer to the present day than it is to the best futures actually available to us. — tap to centre the map on it
A common-sense utopia is much closer to the present day than it is to the best futures actually available to us.
Last stated a year ago
3 Aug 2025
WM
William MacAskill — holds since 2025-08-03 — tap for who they are
Same subject: A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it. — tap to centre the map on it
A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it.
Last stated 2 years ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A board game conquers the world when chance and strategy are in balance in it. — tap to centre the map on it
A board game conquers the world when chance and strategy are in balance in it.
Last stated 10 months ago
12 Dec 2025
IF
Irving Finkel — holds since 2025-12-12 — tap for who they are
Same subject: A browser works better as a single window than as multiple separate windows. — tap to centre the map on it
A browser works better as a single window than as multiple separate windows.
Last stated 3 weeks ago
15 Sept 2026
CC
Chris Coyier — holds since 2026-09-15 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it
A business is more likely to fail from taking on too much complexity than from lacking resources.
Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A good prototype should express a single idea or test a single hypothesis. — tap to centre the map on it
A good prototype should express a single idea or test a single hypothesis.
Last stated 9 years ago
22 Feb 2018
BF
Bennett Foddy — holds since 2018-02-22 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2015 to today — full is today a face: someone who holds the claim — tap it for who they are