What Nir Eyal thinks about discipline
Israeli-born American author on behavioral design and attention; wrote Hooked (2014), Indistractable (2019) and Beyond Belief, and lectured at Stanford.
Nir Eyal did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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1 dated position, 2026, in their own words. Our reading of what Nir Eyal has said — not written or endorsed by them.
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Their wordsWillpower isn't a muscle that gets tired.