Nir Eyal
Israeli-born American author on behavioral design and attention; wrote Hooked (2014), Indistractable (2019) and Beyond Belief, and lectured at Stanford.
Nir Eyal did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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Their wordsThe opposite of distraction isn't focus. It's traction. Both words come from the same Latin root
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Our reading
Their wordsTime management is pain management.
- 9 days earlier
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Our reading
Distraction isn't a tech problem but a discomfort problem: the phone is the cope, not the cause.
Their wordsDistraction isn't a tech problem. It's a discomfort problem.
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Their wordsWillpower isn't a muscle that gets tired.
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Their wordsTo-do lists don't produce focus. Timeboxed calendars do.
- 2 weeks earlier
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Their wordsNot your fault. Still your responsibility. Both are true, and only one of them moves you forward.
- 16 months earlier
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Their wordsTech isn't (necessarily) addictive.
- 3 months earlier
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Their wordsBut tech isn't the enemy. Our problem is that our children aren’t taught how to use it without being controlled by it.
- 2 years earlier
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Their wordsSome tech critics want you to believe that tech is hijacking your brain. Not only is that not true, believing such nonsense is dangerous.