What Marty Cagan thinks about innovation
Founding partner of Silicon Valley Product Group (SVPG); author of INSPIRED and TRANSFORMED.
Everything they publish, on ppll ↗
Marty Cagan did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
2 dated positions, 2026, in their own words. Our reading of what Marty Cagan has said — not written or endorsed by them.
The shading behind a date shows how recently it was said: full within a month, empty after three years.
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Their wordsProbably the single most important question is why are people using our product or not using our product? And the part that really gets me is that's the key to unlocking so much innovation. And yet most teams never ask that question.
↗Marty Cagan: Strong Opinions, loosely held (Lenny & Friends Summit, San Francisco, 10 September 2026)youtube.com 5th of 15 in this recording
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Their wordsI honestly had no idea and I just didn't appreciate how powerful and deeply rooted the desire for predictability was. And that's from both product people and senior executives and how at odds that desire for predictability is with not just humility but innovation and outcomes.
↗Marty Cagan: Strong Opinions, loosely held (Lenny & Friends Summit, San Francisco, 10 September 2026)youtube.com 7th of 15 in this recording
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