What Ketan Joshi thinks about Google

@ketan-joshi · 19 positions · 0 changes of mind

Freelance climate and energy analyst in Oslo, writing on Europe, the US and Australia.

Ketan Joshi did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

3 dated positions, 2026, in their own words. Our reading of what Ketan Joshi has said — not written or endorsed by them.

3 positions so far — this page is not yet offered to search engines.

1 Jul 2026

Our readingEfficiency gains in a growth-driven industry tend to be absorbed into even greater expansion rather than reducing net resource use.

energy

Their wordsIt is actually pretty likely that it was Google's efficiency actions that enabled their total energy consumption to increase.

↗Google’s exponential path to climate-wrecking digital bloatketanjoshi.co 1st of 3 in this piece
1 Jul 2026

Our readingGenerative AI's climate harm comes mainly from wasteful system design and forced-on features, not from the computational cost of individual queries.

design

Their wordsWhat is happening is that GenAI's climate harm comes from the system design, such as Google's AI overview triggering constantly whether users want it or not, in addition to significantly worse digital bloat tools dominating overconsumption.

↗Google’s exponential path to climate-wrecking digital bloatketanjoshi.co 2nd of 3 in this piece
1 Jul 2026

Our readingGoogle is knowingly choosing the more climate-damaging path while using narrow efficiency metrics to obscure that choice.

Their wordsBoth hide the fact the company is simply choosing the climate-wrecking road, consciously.

↗Google’s exponential path to climate-wrecking digital bloatketanjoshi.co 3rd of 3 in this piece