What Ketan Joshi thinks about design

@ketan-joshi · 21 positions · On ppll ↗

Freelance climate and energy analyst in Oslo, writing on Europe, the US and Australia.

Ketan Joshi did not write this page.

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1 dated position, 2026, in their own words. Our reading of what Ketan Joshi has said — not written or endorsed by them.

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1. 1 Jul 2026

   Our readingGenerative AI's climate harm comes mainly from wasteful system design and forced-on features, not from the computational cost of individual queries.

   Google

   Their wordsWhat is happening is that GenAI's climate harm comes from the system design, such as Google's AI overview triggering constantly whether users want it or not, in addition to significantly worse digital bloat tools dominating overconsumption.

   ↗Google’s exponential path to climate-wrecking digital bloatketanjoshi.co 2nd of 3 in this piece