What Kathy Sierra thinks about behavioural science

@kathy-sierra · 27 positions · On ppll ↗

Programming instructor and game developer; co-creator of O’Reilly’s Head First book series and author of Badass: Making Users Awesome (2015). Wrote the Creating Passionate Users blog from 2004 to 2007 and the Serious Pony blog from 2013 to 2014.

Kathy Sierra did not write this page.

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Only Kathy Sierra on behavioural science. See everyone on behavioural science

2 dated positions, 2007, in their own words. Our reading of what Kathy Sierra has said — not written or endorsed by them.

2 positions so far — this page is not yet offered to search engines.

1. 11 Feb 2007

   Our readingMarketing approaches should use emotions to enhance thinking rather than prevent it.

   Their wordsBut people can't learn and improve without thinking, so any marketing approach based on helping users get better needs to use emotions to enhance thinking, not prevent it.

   ↗Creating Passionate Usersweb.archive.org 2nd of 3 in this piece

3. 11 Feb 2007

   Our readingNeuromarketing research will continue to develop regardless of public opposition.

   Their wordsShould we be worried about the hot new research known as neuromarketing? Yes. But it's going to happen regardless of what we do.

   ↗Creating Passionate Usersweb.archive.org 3rd of 3 in this piece