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Their wordsThe good news is this: in the he-who-does-the-best-job-of-getting-his-customers-past-the-suck-threshold-wins world that's beginning to emerge, companies may need teachers more than marketers.
Their wordsBut people can't learn and improve without thinking, so any marketing approach based on helping users get better needs to use emotions to enhance thinking, not prevent it.
Their wordsShould we be worried about the hot new research known as neuromarketing? Yes. But it's going to happen regardless of what we do.
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