What Jakob Nielsen thinks about social media
Usability pioneer; co-founder of Nielsen Norman Group and founder of UX Tigers; author of the ten usability heuristics and of Jakob's Law.
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1 dated position, 2024, in their own words. Our reading of what Jakob Nielsen has said — not written or endorsed by them.
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Their wordsRight now, they can make simple social media posts for small companies and individual influencers. Two years from now, they can make simple campaigns and tradeshow collateral for mid-sized businesses. And in 10 years, I bet that even the richest brand will rely heavily on these tools.