What Derek Briggs thinks about innovation

@derek-briggs · 20 positions · On ppll ↗

Designer and developer. Principal designer at Shopify; before that head of design at Hypermode (with Kevin Van Gundy, acquired) and, in 2024, Director of Design at Clerk.

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1 dated position, 2026, in their own words. Our reading of what Derek Briggs has said — not written or endorsed by them.

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3 Nov 2026

Our readingIt is very difficult to innovate in design with AI, because agents can only do what they have learned and innovation happens in what has never happened before.

design

Their wordsAgents are capable of doing what they've learned to do, and innovation happens in what has never happened before. So it's very difficult, and my personal opinion is it's very difficult to innovate in design with AI, being that it's only ever going to present what has happened before when we're trying to figure out what's going to happen in the future.

↗Derek Briggs - Scaling craft at Shopifyyoutube.com 6th of 13 in this recording