What Dan Shipper thinks about innovation
Co-founder and chief executive of Every, the AI-focused writing and software studio behind Cora, Spiral and Proof.
Everything they publish, on ppll ↗
Dan Shipper did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
3 dated positions, 2026, in their own words. Our reading of what Dan Shipper has said — not written or endorsed by them.
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Their wordsOn a labs team, you are going to expect to dispose of like 90% of what you make. You try it and then you throw it away.
↗How to run your product team like a research lab | Dan Shipper (Every) (Lenny & Friends Summit, San Francisco, 10 September 2026)youtube.com 5th of 11 in this recording
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Our readingA lab should run many experiments in parallel, even competing approaches to the same problem.
Their wordsyou should be building many experiments in parallel, even if those experiments are trying to do the same thing. Try competing approaches to the problem.
↗How to run your product team like a research lab | Dan Shipper (Every) (Lenny & Friends Summit, San Francisco, 10 September 2026)youtube.com 8th of 11 in this recording
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Their wordsthe idea of doing a self-disruption of building something that then disrupts your own product has been around for a while, but is actually starting to work now in AI because you can move so fast.
↗How to run your product team like a research lab | Dan Shipper (Every) (Lenny & Friends Summit, San Francisco, 10 September 2026)youtube.com 10th of 11 in this recording