What Bill Gurley thinks about mental models

@bill-gurley · 16 positions · On ppll ↗

General partner at Benchmark Capital for over two decades; was the lead analyst on Amazon's IPO before moving into venture capital. Writes Above the Crowd on tech and marketplace economics.

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Only Bill Gurley on mental models. See everyone on mental models

1 dated position, 2026, in their own words. Our reading of what Bill Gurley has said — not written or endorsed by them.

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1. 9 Jun 2026

   Our readingOptimising a single metric is a trap, because the second-order consequences of the change only surface much later.

   Their wordsyou got to be really conscious of the consequence and not get too deterministic about a single metric or a single variable and know what's important and what's on top.

   ↗Mental Models That Change How You Think | Bill Gurleyyoutube.com 2nd of 16 in this recording