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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.
Their wordsFirst, communicators must stop highlighting accounts and images of undesirable behaviors on the part of some citizens: exercisers crowding hiking paths, revelers packing bars and beaches—many without face masks. Instead, they ought to be featuring the many more of us who are doing the opposite and acting thoughtfully on behalf of the larger community.
Our reading
Bemoaning an undesirable activity as frequent is a big mistake well-meaning communicators often make
Their wordsThe wording contained a mistake, a big mistake, often made by well-meaning communicators. To mobilize the public against an undesirable activity, they bemoan it as regrettably frequent.
Their wordsThe one I highlighted is communicated social disapproval, which I believe is enormously influential in directing human conduct.
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