The Hardest Part of Transitioning to a Growth PM (and how it's less about you...)

Christine Itwaru · 5 Mar 2026

Christine Itwaru did not write this page.

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Our reading
A growth PM must fall in love with the question, building conviction around a hypothesis and then trying to break it.

Their wordsThe mindset shift that trips most PMs up is this - you have to fall in love with the question more than the answer. A PM builds conviction around a beautiful solution. A growth PM builds conviction around a hypothesis and then genuinely tries to break it. Like, really pressure test it. Not everyone can understand and make peace with the difference.

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