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← People and their mental models

Rafa Conde's mental models

3 claims Rafa Conde made fit 3 mental models. Most often: Make it real, Trade-offs, You are not the user. Everything they said here.

Models they name

Their own words name the idea.

Make it real

Build a prototype; it settles arguments a description cannot.

Used by 25 others

A static mockup leaves a lot missing when an idea is passed to someone else; a short video with motion carries more of it.

  1. Rafa Conde Design engineer at Retro Cuz like if I just do a static mockup, here's a picture, there's a lot missing that might not make the transfer, right? You know what I mean? Uh if it's like a little video, there's motion, there's like a little prototype. All right, now we're you're communicating more. Rafa Conde - Make your designs memorableyoutube.com · 5 May 2026 · 32:50 into the videoAll korrents from this video
    Their wordsCuz like if I just do a static mockup, here's a picture, there's a lot missing that might not make the transfer, right? You know what I mean? Uh if it's like a little video, there's motion, there's like a little prototype. All right, now we're you're communicating more.

    Where this was said

    Watch from 32:50 plays here

    ↗Rafa Conde - Make your designs memorableyoutube.com

    5 May 2026 · video · 59m · spoken · machine transcript

Models we see in what they say

Our reading: their claim applies the idea without naming it. The claim is theirs; filing it here is ours.

Trade-offs

Every choice gives something up, so name the cost; and check, because some trade-offs everyone assumes are not real.

Used by 60 others

Generalizing a design to suit every kind of user makes it harder to make targeted experiences.

  1. Rafa Conde Design engineer at Retro But at the same time, if you try to generalize so much, then it's harder to do those more like targeted experiences, if you will. Rafa Conde - Make your designs memorableyoutube.com · 5 May 2026 · 12:28 into the videoAll korrents from this video
    Their wordsBut at the same time, if you try to generalize so much, then it's harder to do those more like targeted experiences, if you will.

    Where this was said

    Watch from 12:28 plays here

    ↗Rafa Conde - Make your designs memorableyoutube.com

    5 May 2026 · video · 59m · spoken · machine transcript

You are not the user

Watch real people use the real thing; your own sense of what is obvious does not count as evidence.

Used by 14 others

People are more used to computers than old design assumptions allow, and testing often shows they know how to scroll.

  1. Rafa Conde Design engineer at Retro At the same time, people are they're more used to computers, like new users as they were 20 years ago. Some of these things I I've been trying to, like you said, like unlearn cuz like, oh no, people have to swipe horizontally. They don't know how we have to put pagionation or whatever. And then you test it if you want and then you realize, oh no, no, people are people know how to scroll. They'll scroll. Rafa Conde - Make your designs memorableyoutube.com · 5 May 2026 · 18:30 into the videoAll korrents from this video
    Their wordsAt the same time, people are they're more used to computers, like new users as they were 20 years ago. Some of these things I I've been trying to, like you said, like unlearn cuz like, oh no, people have to swipe horizontally. They don't know how we have to put pagionation or whatever. And then you test it if you want and then you realize, oh no, no, people are people know how to scroll. They'll scroll.

    Where this was said

    Watch from 18:30 plays here

    ↗Rafa Conde - Make your designs memorableyoutube.com

    5 May 2026 · video · 59m · spoken · machine transcript