Building the hardest feature in a product yields disproportionately greater returns than easier ones.
Justin Jackson Canadian bootstrapper and writer on small software businesses Choosing to tackle "the hardest feature" generally produces power-law-level returns, as opposed to tackling something less hard. Do the hardest thingjustinjackson.ca · 4 Jun 2026All korrents from this piece
Their wordsChoosing to tackle "the hardest feature" generally produces power-law-level returns, as opposed to tackling something less hard.