Ann Handley's mental models

Their wordsInformation is ridiculously abundant. Your judgment, taste, and perspective are literally all you have to work with now.

Their wordsThe lesson isn't "go slow." It's "know where slowing down delivers outsized results." When speed becomes cheap, judgment carries a premium.

Their wordsWhen everything else gets faster and cheaper, the stuff that requires real-time and attention becomes more important, more valuable.

Their wordsBecause when everyone has access to the same shortcuts, the real edge is knowing when not to take them.

Their wordsAnyway, the bottom line is that human-written language reliably untainted by AI is becoming valuable.

Their wordsAnd at the beginning, free is how you build your reputation. Free is how you ultimately get paid.

Their wordsAI makes it stupid-easy to remove effort and friction. But friction is like cholesterol or Wizard of Oz witches: There are good kinds and bad kinds.