On the map

At the centre You design along the path of least resistance: players will take the cheapest route to their goal, so the designer's job is to put the experience they want played on that route. Holds JKJeff Kaplan Read this korrent →

• Same subject: design A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Holds JZJulie Zhuo
• Same subject: design A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. Holds RVRahul Vohra
• Same subject: design A creative lead's job is to take the idea they think is wrong and try to make it work, because the best ideas come out of developing someone else's. Holds JKJeff Kaplan
• Same subject: design A data centre powered by solar and batteries alone needs an array so oversized that the design is not worth building. Holds AVAustin Vernon
• Same subject: design A design proposal should describe the feature as though it already existed — once as a tutorial and once as reference documentation. Holds ARAlice Ryhl
• Same subject: design A design system built for the right reasons is reparative and one built for the wrong reasons is a weapon for displacement, because tools are always beholden to values. Holds FCFrank Chimero
• Same subject: design A designer must never stop at the object: a shoe, a chair or a building is only honestly designed once you account for the whole system it is sourced from. Holds NONeri Oxman
• Same subject: design A designer’s obligation is to satisfy real human needs rather than to manufacture needs that pay. Holds DCDaniel Cook