korrents

Our readingWhat is a korrent?

What we call irrational is the normal human approach, and products should be designed for it.

Drawn from what John Zeratsky said

design
What this subject means

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

What John Zeratsky actually said

  1. John Zeratsky American designer and author; co-wrote Sprint (2016)
    I wish the polarity of “rational” and “irrational” were flipped, because what we call irrational is actually the normal human approach to things. “Rational” is an invention — it’s a mode we can switch into, but it’s not where we spend most of our time. By framing “irrational” as a negative, people think of it as an exception; a problem to be fixed. In reality, it’s normal. We should be clear about it, and design our systems and our products to acknowledge that.

Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us

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