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← What creates real virality is not viral mechanics but word of mouth,…
11 connected korrents · 13 moments from 30 Jan 2019 to 13 Sept 2026.
Everything filed under social media
social media
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Addiction
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censorship
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Read this korrent: What creates real virality is not viral mechanics but word of mouth, and word of mouth is a thing you can only get by building a brand.
What creates real virality is not viral mechanics but word of mouth, and word of mouth is a thing you can only get by building a brand.
Last stated 2 years ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: A company that grows on virality rather than retention is a sinking speedboat, trying to drive faster than it takes on water. — tap to centre the map on it
A company that grows on virality rather than retention is a sinking speedboat, trying to drive faster than it takes on water.
Last stated 4 months ago
14 Jun 2026
MP
Mark Pincus — holds since 2026-06-14 — tap for who they are
Same subject: Content that avoids any combative or provocative stance is unlikely to go viral. — tap to centre the map on it
Content that avoids any combative or provocative stance is unlikely to go viral.
Last stated a year ago
22 Oct 2025
NE
Nat Eliason — holds since 2025-10-22 — tap for who they are
Same subject: A dominant platform is more fragile than it looks, because pushing users far enough makes even the locked-in ones leave. — tap to centre the map on it
A dominant platform is more fragile than it looks, because pushing users far enough makes even the locked-in ones leave.
Last stated 2 years ago
7 Oct 2024
CD
Cory Doctorow — holds since 2023-01-21 — tap for who they are
MW
Molly White — holds since 2024-10-07 — tap for who they are
Same subject: A growing fraction of social media is AI slop influencers being replied to by bots — an echo of an echo of an echo. — tap to centre the map on it
A growing fraction of social media is AI slop influencers being replied to by bots — an echo of an echo of an echo.
Last stated 2 months ago
23 Aug 2026
FC
François Chollet — holds since 2026-08-23 — tap for who they are
Same subject: A more fragmented but media-savvy population will lead to more small-scale, meme-driven terrorism. — tap to centre the map on it
A more fragmented but media-savvy population will lead to more small-scale, meme-driven terrorism.
Last stated a month ago
12 Sept 2026
BH
Byrne Hobart — holds since 2026-09-12 — tap for who they are
Same subject: A person's internet presence is largely controlled by large organizations subject to the decisions of their executives. — tap to centre the map on it
A person's internet presence is largely controlled by large organizations subject to the decisions of their executives.
Last stated a month ago
13 Sept 2026
PD
Preshit Deorukhkar — holds since 2026-09-13 — tap for who they are
Same subject: A platform's failure to moderate or to cooperate belongs in a civil proceeding against the company before it becomes a criminal case against its founder. — tap to centre the map on it
A platform's failure to moderate or to cooperate belongs in a civil proceeding against the company before it becomes a criminal case against its founder.
Last stated 2 years ago
26 Aug 2024
MM
Mike Masnick — holds since 2024-08-26 — tap for who they are
Same subject: A threat loses First Amendment protection only if the speaker was at least reckless about it being taken as a threat. — tap to centre the map on it
A threat loses First Amendment protection only if the speaker was at least reckless about it being taken as a threat.
Last stated 3 years ago
27 Jun 2023
KW
Ken White — holds since 2023-06-27 — tap for who they are
Same subject: A builder asked to addict users should leave, because there are always other jobs and no amount of money is worth tearing up the fabric of a society. — tap to centre the map on it
A builder asked to addict users should leave, because there are always other jobs and no amount of money is worth tearing up the fabric of a society.
Last stated 5 months ago
7 Jun 2026
TF
Tony Fadell — holds since 2026-06-07 — tap for who they are
Same subject: A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation. — tap to centre the map on it
A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation.
Last stated 2 months ago
19 Aug 2026
KR
Kenneth Reitz — holds since 2026-08-19 — tap for who they are
Same subject: A profit motive inside a game holds players there long past the point where they are still enjoying it. — tap to centre the map on it
A profit motive inside a game holds players there long past the point where they are still enjoying it.
Last stated 8 years ago
30 Jan 2019
RK
Raph Koster — holds since 2019-01-30 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2015 to today — full is today a face: someone who holds the claim — tap it for who they are