Our readingWhat is a korrent?
Users generally have a more accurate and detailed model of their needs than manufacturers have.
Drawn from what Eric von Hippel said
What these subjects mean
mental models Thinking tools borrowed across disciplines: inversion, second-order effects, circles of competence, probabilities, incentives.
customer demand Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.
On the topicCan you create demand, or only find it?under our view: What people already do with their own hands shows where demand is