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Under-promising and over-delivering helps maintain customer satisfaction and retention in uncertain times.
Drawn from what Tom Peters said
What Tom Peters actually said
- Tom Peters Management writer; co-author of In Search of Excellence…
With uncertainty rising, if you "under promise, over deliver," you will not only keep the customers satisfied; you'll keep the customers.
Where this was said
↗Under Promise, Over Delivertompeters.com
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