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Trustworthiness is the most underrated asset in business, and prioritizing by ROI always ranks it last.
Drawn from what Eric Ries said
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What Eric Ries actually said
Word for word, with the source under each one. They did not write this page.
Author of The Lean Startup and Incorruptible
Trustworthiness is the most underrated asset in all of business. And the things that create trustworthiness by definition stack rank to the bottom if we do it by ROI because doing the right thing has intangible rewards but tangible costs.
Added to korrents 10 May 2026 · How quotes work · Something wrong? Tell us
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