To get good design you have to get close to your users and stay close, calibrating your ideas on actual users constantly.

Added to korrents 6 Sept 2026 · How quotes work · Something wrong? Tell us

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  Technology comes first, invention second and needs last: grand conceptual inventions happen because technology has made them possible, and the need develops afterwards.

  Norman says technology comes first, invention second and needs last: the grand conceptual inventions happen because technology made them possible, and the need develops afterwards. Graham says you get good design by getting close to users and staying close, calibrating on actual users constantly. If the need is downstream of the technology, there is nobody yet to calibrate on.

Shared subject first, then similar wording. They may agree or disagree.

• A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. EBEd Bayes9 Sept 2026design
• A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. JZJulie Zhuo12 May 2025design
• A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. RVRahul Vohra23 Mar 2025design
• A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work. DMDanny Martinez29 Sept 2026design
• A company that adopts AI tools without changing its organisational design misses the biggest change under way. EVElena Verna10 Sept 2026design

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