The person who specifies a new building system carries all its risk and none of its reward, a reverse moral hazard that keeps construction innovation out.

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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.

• Builders reject new building systems rationally: a change to the process raises the odds of a catastrophic overrun by more than the innovation can save. BPBrian Potter30 Jun 2021similar wording
• A contractor's upside on a job is a single-digit margin and the downside is the whole company, and that asymmetry is why construction is conservative. BPBrian Potter30 Jun 2021similar wording
• Making something brand new gives you room to explore new design approaches; the gravity of an existing system bends you back towards conforming. JFJason Fried8 May 2025similar wording
• If engineers do not hold themselves to a high standard and build efficiently, somebody else will come along and impose it on them. CMCharity Majors12 Aug 2026similar wording
• What you have to invent is the whole system around a product, including how it is sold, bought and installed, not the one piece people remember. TFTony Fadell7 Jun 2026similar wording

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