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The job of whoever leads an organization's decision-making is to create the conditions for better decisions, not to make the decisions themselves.
Drawn from what Seth Godin said
What Seth Godin actually said
- Seth Godin Marketing author and daily blogger
The job of the Chief Decision Officer, then, isn't to make decisions. It's to create the conditions for the organization to do a better job of it.
Where this was said
↗Caveman leadership and the CDO*seths.blog
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Added to korrents 24 Oct 2026 · How quotes work · Something wrong? Tell us
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