Caveman leadership and the CDO*

Seth Godin · 24 Oct 2026

Seth Godin did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

Our reading
Bosses still place comfort and convenience over effectiveness, as they always have.

Their wordsBut the bosses still do what they always did. They place comfort and convenience over effectiveness.
Our reading
The job of whoever leads an organization's decision-making is to create the conditions for better decisions, not to make the decisions themselves.

Their wordsThe job of the Chief Decision Officer, then, isn't to make decisions. It's to create the conditions for the organization to do a better job of it.

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