Our readingWhat is a korrent?
The average user is a dangerous statistical artifact: design for the gap between the median user and the heavy-use tail, not for a phantom mean.
Drawn from what Jakob Nielsen said
Subjectdesign
What this subject means
design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.
Mental modelThe map is not the territory
In the views ondesignunder our view: The user is not you: design for what they need, and study them to improve what exists On the topicWhich mental models help you think better?under our view: The map is not the territory: every model leaves things out On the topicWho should design software, and how?under our view: Design for users without taking their orders, and remember that you are not the user