korrents

A korrentour readingWhat is a korrent?

The average user is a dangerous statistical artifact: design for the gap between the median user and the heavy-use tail, not for a phantom mean.

Drawn from what Jakob Nielsen said

design

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

designunder our current: The user is not you: design for what they need, and study them to improve what exists Who should design software, and how?under our view: Design for users without taking their orders, and remember that you are not the user

A private bookmark. Not a position, and never counted.

What Jakob Nielsen actually said

Word for word, with the source under each one. They did not write this page.

  1. Jakob Nielsen

    Usability pioneer; co-founder of Nielsen Norman Group and…

    In the world of high-stakes digital strategy, the “average user” is a dangerous statistical artifact.

Added to korrents 19 Mar 2026 · How quotes work · Something wrong? Tell us

Do you hold this korrent?Do you also believe this?

Sign in to record that you hold this, with a confidence number of your own.

Related korrents

Our reading — they may agree, disagree or merely touch the same thing.

See this on the map →