Software estimates are poor because it is easy to underestimate the size of the state space: the complete list of questions a UI must answer is hard to come up with.

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• A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. EBEd Bayes9 Sept 2026design
• A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. JZJulie Zhuo12 May 2025design
• A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. RVRahul Vohra23 Mar 2025design
• A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work. DMDanny Martinez29 Sept 2026design
• A company that adopts AI tools without changing its organisational design misses the biggest change under way. EVElena Verna10 Sept 2026design

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