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← Selling silicon is no longer enough — customers now ask for the whole…
17 connected korrents · 15 moments on record from 11 Jun 2006 to 6 Aug 2026.
Everything filed under chat interfaces
chat interfaces
Everything filed under simplicity
simplicity
Everything filed under taste
taste
Everything filed under design
design
Everything filed under semiconductors
semiconductors
Everything filed under Apple
Apple Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Selling silicon is no longer enough — customers now ask for the whole rack, so a chip company has to become a full-stack company. Selling silicon is no longer enough — customers now ask for the whole rack, so a chip company has to become a full-stack company. Last stated 3 months ago
18 Jun 2026
LT
Lip-Bu Tan — holds since 2026-06-18 — tap for who they are
Same subject: Social and advertising businesses come and go; a technology company that wants to endure has to build hardware. — tap to centre the map on it Social and advertising businesses come and go; a technology company that wants to endure has to build hardware. Last stated 3 years ago
29 Jun 2023
GH
George Hotz — holds since 2023-06-29 — tap for who they are
Same subject: What you have to invent is the whole system around a product, including how it is sold, bought and installed, not the one piece people remember. — tap to centre the map on it What you have to invent is the whole system around a product, including how it is sold, bought and installed, not the one piece people remember. Last stated 3 months ago
7 Jun 2026
TF
Tony Fadell — holds since 2026-06-07 — tap for who they are
Same subject: TSMC exists because Morris Chang concluded that competing with Intel on Intel's own business model was guaranteed to fail. — tap to centre the map on it TSMC exists because Morris Chang concluded that competing with Intel on Intel's own business model was guaranteed to fail. Last stated 6 years ago
9 Jan 2021
JY
Jon Y — holds since 2021-01-09 — tap for who they are
Same subject: Software cannot reach its next level until somebody builds the next level of hardware underneath it. — tap to centre the map on it Software cannot reach its next level until somebody builds the next level of hardware underneath it. Last stated 3 months ago
7 Jun 2026
TF
Tony Fadell — holds since 2026-06-07 — tap for who they are
Same subject: The chip industry split into fabless designers and a handful of foundries because fabs got too expensive to own, not because anyone chose that structure. — tap to centre the map on it The chip industry split into fabless designers and a handful of foundries because fabs got too expensive to own, not because anyone chose that structure. Last stated 2 years ago
3 May 2024
BP
Brian Potter — holds since 2024-05-03 — tap for who they are
Same subject: A hardware startup's first customer should be a hyperscaler, because only that scale turns a design win into a business. — tap to centre the map on it A hardware startup's first customer should be a hyperscaler, because only that scale turns a design win into a business. Last stated 3 months ago
18 Jun 2026
LT
Lip-Bu Tan — holds since 2026-06-18 — tap for who they are
Same subject: Cheaper software has increased the number of software engineers a company needs, not reduced it. — tap to centre the map on it Cheaper software has increased the number of software engineers a company needs, not reduced it. Last stated a month ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: The way to invest in semiconductors is to find where the bottleneck is, and right now the bottleneck is power and thermal. — tap to centre the map on it The way to invest in semiconductors is to find where the bottleneck is, and right now the bottleneck is power and thermal. Last stated 3 months ago
18 Jun 2026
LT
Lip-Bu Tan — holds since 2026-06-18 — tap for who they are
Same subject: AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. — tap to centre the map on it AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. Last stated a month ago
26 Jul 2026
DH
David Heinemeier Hansson — holds since 2026-07-26 — tap for who they are
Same subject: Convergence and simplicity make for poor goals in technology; aim for clarity instead. — tap to centre the map on it Convergence and simplicity make for poor goals in technology; aim for clarity instead. Last stated 12 years ago
18 Feb 2015
FC
Frank Chimero — holds since 2015-02-18 — tap for who they are
Same subject: Savings in time feel like simplicity: when forced to wait, life seems unnecessarily complex. — tap to centre the map on it Savings in time feel like simplicity: when forced to wait, life seems unnecessarily complex. Last stated 20 years ago
11 Jun 2006
JM
John Maeda — holds since 2006-06-11 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated a month ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill. — tap to centre the map on it A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill. Last stated 11 months ago
16 Oct 2025
DF
Dylan Field — holds since 2025-10-16 — tap for who they are
Same subject: A product needs a soul, and for that it needs one person of great taste who is its living, breathing aspect and gets furious about every small detail. — tap to centre the map on it A product needs a soul, and for that it needs one person of great taste who is its living, breathing aspect and gets furious about every small detail. Last stated 17 years ago
12 Feb 2010
KS
Karri Saarinen — holds since 2010-02-12 — tap for who they are
Same subject: Chat is not AI's final form: agent-based applications increasingly outperform chat-only ones, and many different interfaces for AI will emerge. — tap to centre the map on it Chat is not AI's final form: agent-based applications increasingly outperform chat-only ones, and many different interfaces for AI will emerge. Last stated a year ago
28 Aug 2025
LW
Luke Wroblewski — holds since 2025-08-28 — tap for who they are
Same subject: Chatbot interfaces are the wrong tool for meaningful coding work, because you are mostly hoping the model recalls the right answer and correcting it requires a human in the loop. — tap to centre the map on it Chatbot interfaces are the wrong tool for meaningful coding work, because you are mostly hoping the model recalls the right answer and correcting it requires a human in the loop. Last stated 7 months ago
5 Feb 2026
MH
Mitchell Hashimoto — holds since 2026-02-05 — tap for who they are
Same subject: ChatGPT exploded because of its obvious chat interface, not its technology, which had launched earlier in a different wrapper that few noticed. — tap to centre the map on it ChatGPT exploded because of its obvious chat interface, not its technology, which had launched earlier in a different wrapper that few noticed. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
At the centre
Selling silicon is no longer enough — customers now ask for the whole rack, so a chip company has to become a full-stack company.
Holds LT Lip-Bu TanRead this korrent →
Social and advertising businesses come and go; a technology company that wants to endure has to build hardware.
Holds GH George Hotz
What you have to invent is the whole system around a product, including how it is sold, bought and installed, not the one piece people remember.
Holds TF Tony Fadell
TSMC exists because Morris Chang concluded that competing with Intel on Intel's own business model was guaranteed to fail.
Holds JY Jon Y
Software cannot reach its next level until somebody builds the next level of hardware underneath it.
Holds TF Tony Fadell
The chip industry split into fabless designers and a handful of foundries because fabs got too expensive to own, not because anyone chose that structure.
Holds BP Brian Potter
A hardware startup's first customer should be a hyperscaler, because only that scale turns a design win into a business.
Holds LT Lip-Bu Tan
Cheaper software has increased the number of software engineers a company needs, not reduced it.
Holds BS Blake Scholl
The way to invest in semiconductors is to find where the bottleneck is, and right now the bottleneck is power and thermal.
Holds LT Lip-Bu Tan
AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much.
Holds
Convergence and simplicity make for poor goals in technology; aim for clarity instead.
Holds FC Frank Chimero
Savings in time feel like simplicity: when forced to wait, life seems unnecessarily complex.
Holds JM John Maeda
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Holds GS George Saunders
A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill.
Holds DF Dylan Field
A product needs a soul, and for that it needs one person of great taste who is its living, breathing aspect and gets furious about every small detail.
Holds KS Karri Saarinen
Chat is not AI's final form: agent-based applications increasingly outperform chat-only ones, and many different interfaces for AI will emerge.
Holds LW Luke Wroblewski
Chatbot interfaces are the wrong tool for meaningful coding work, because you are mostly hoping the model recalls the right answer and correcting it requires a human in the loop.
Holds
ChatGPT exploded because of its obvious chat interface, not its technology, which had launched earlier in a different wrapper that few noticed.
Holds JZ Julie Zhuo