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← If you think through the customer experience you want to create, you end up realizing hardware is a necessity.
17 connected korrents · 16 moments from 29 Sept 2018 to 23 Sept 2026.
Everything filed under startups
startups
Everything filed under design
design
Everything filed under simplicity
simplicity
Everything filed under Apple
Apple
Everything filed under agency
agency
Everything filed under venture capital
venture capital Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: If you think through the customer experience you want to create, you end up realizing hardware is a necessity. If you think through the customer experience you want to create, you end up realizing hardware is a necessity. Last stated 6 months ago
12 Apr 2026
ES
Evan Spiegel — holds since 2026-04-12 — tap for who they are
Same subject: A hardware startup's first customer should be a hyperscaler, because only that scale turns a design win into a business. — tap to centre the map on it A hardware startup's first customer should be a hyperscaler, because only that scale turns a design win into a business. Last stated 4 months ago
18 Jun 2026
LT
Lip-Bu Tan — holds since 2026-06-18 — tap for who they are
Same subject: Instead of chasing a technology, be crystal clear about the product you want and organize everyone to invent what it needs. — tap to centre the map on it Instead of chasing a technology, be crystal clear about the product you want and organize everyone to invent what it needs. Last stated 6 months ago
12 Apr 2026
ES
Evan Spiegel — holds since 2026-04-12 — tap for who they are
Same subject: If you are primarily designing something, it makes all the sense in the world to own the front end. — tap to centre the map on it If you are primarily designing something, it makes all the sense in the world to own the front end. Last stated 2 months ago
11 Aug 2026
KZ
Kyle Zantos — holds since 2026-08-11 — tap for who they are
Same subject: Great designers can both package up a new technology and push on what it ought to be able to do. — tap to centre the map on it Great designers can both package up a new technology and push on what it ought to be able to do. Last stated 7 months ago
8 Apr 2026
IS
Ian Silber — holds since 2026-04-08 — tap for who they are
Same subject: Listening to customers is invaluable, but you should not build the thing they asked you for. — tap to centre the map on it Listening to customers is invaluable, but you should not build the thing they asked you for. Last stated 6 months ago
26 Apr 2026
ES
Evan Spiegel — holds since 2026-04-26 — tap for who they are
CP
Colin Percival — holds since 2025-09-01 — tap for who they are
Same subject: A product's success depends on hardware and software working together, not hardware alone. — tap to centre the map on it A product's success depends on hardware and software working together, not hardware alone. Last stated a month ago
10 Sept 2026
MS
M.G. Siegler — holds since 2026-09-10 — tap for who they are
Same subject: With today's tools and culture, a head of design and four designers are ample even for a company that wants to get big. — tap to centre the map on it With today's tools and culture, a head of design and four designers are ample even for a company that wants to get big. Last stated a month ago
23 Sept 2026
GT
Geoff Teehan — holds since 2026-09-23 — tap for who they are
Same subject: How much someone needs to know depends on whether they want a fun demo or prototype or a product to sustain over time. — tap to centre the map on it How much someone needs to know depends on whether they want a fun demo or prototype or a product to sustain over time. Last stated 7 months ago
25 Mar 2026
FG
Flora Guo — holds since 2026-03-25 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 3 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 3 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 5 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. — tap to centre the map on it A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. Last stated 4 months ago
14 Jun 2026
MP
Mark Pincus — holds since 2026-06-14 — tap for who they are
Same subject: A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. — tap to centre the map on it A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. Last stated 5 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
Same subject: About 5% is the most common final ownership stake for the founder of a VC-funded startup that works out. — tap to centre the map on it About 5% is the most common final ownership stake for the founder of a VC-funded startup that works out. Last stated 3 months ago
18 Jul 2026
PL
Pieter Levels — holds since 2026-07-18 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it A business is more likely to fail from taking on too much complexity than from lacking resources. Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A candidate negotiating an offer should make every ask fit one line of logic. — tap to centre the map on it A candidate negotiating an offer should make every ask fit one line of logic. Last stated 3 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
At the centre
If you think through the customer experience you want to create, you end up realizing hardware is a necessity.
Holds Read this korrent →
A hardware startup's first customer should be a hyperscaler, because only that scale turns a design win into a business.
Holds
Instead of chasing a technology, be crystal clear about the product you want and organize everyone to invent what it needs.
Holds
If you are primarily designing something, it makes all the sense in the world to own the front end.
Holds
Great designers can both package up a new technology and push on what it ought to be able to do.
Holds
Listening to customers is invaluable, but you should not build the thing they asked you for.
Holds
A product's success depends on hardware and software working together, not hardware alone.
Holds
With today's tools and culture, a head of design and four designers are ample even for a company that wants to get big.
Holds
How much someone needs to know depends on whether they want a fun demo or prototype or a product to sustain over time.
Holds
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit.
Holds
A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for.
Holds
About 5% is the most common final ownership stake for the founder of a VC-funded startup that works out.
Holds
A business is more likely to fail from taking on too much complexity than from lacking resources.
Holds
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Holds
A candidate negotiating an offer should make every ask fit one line of logic.
Holds