Retention is what makes a consumer subscription business possible: without it the whole burden falls on getting a stranger to pay on day one.

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• For a daily-frequency product it is existing-user retention, not new-user retention, that compounds — and mature companies should put most of their energy there. ACAlbert Cheng5 Oct 2025similar wording
• A consumer app with 30 to 40 percent day-one retention is in solid shape, and much below that calls the users' intent into question. ACAlbert Cheng5 Oct 2025similar wording
• A service business in games rests entirely on retention: a genre that cannot hold people across sessions cannot be sold as a service. RKRaph Koster30 Jan 2019similar wording
• Charging users money is the fix for social media, because a paying user is the customer rather than the product. GHGeorge Hotz29 Jun 2023similar wording
• Reverse trials work where a product accumulates lock-in, which is why they suit B2B tools and rarely beat an ordinary free trial in consumer products. ACAlbert Cheng5 Oct 2025similar wording

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