People want to be the person their bookmarks say they are, not the person their feed reveals they are.

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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.

• What people care about in their own identity is continuity, not similarity -- they accept enormous drift so long as the thread is unbroken. MHMax Hodak20 Aug 2026similar wordingCo-founder and chief executive of Science
• Once generated text is everywhere, readers will become sceptical that there is a person on the other end of anything they read online. MAMaggie Appleton31 Dec 2022similar wordingDesigner, anthropologist and illustrator who writes about…
• An abundance of synthetic content will make people seek out the person behind the content more, not less. AMAdam Mosseri9 Jul 2026similar wordingHead of Instagram since 2018
• Even if AI curates better, people will still want a human curator they have a relationship with, because wanting to learn something is a social phenomenon. GSGrant Sanderson30 Jun 2026similar wordingMathematics explainer, creator of the YouTube channel 3Blue1Brown
• People need an online identity that outlives the platforms hosting it, which is why it should live on a domain they control rather than as a handle on somebody else's site. ADAnil Dash13 Dec 2012similar wordingTechnologist and writer, a blogger since 1999

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