korrents

Our readingWhat is a korrent?

People judge an organisation by the humans they deal with, because judging other people is the task evolution equipped them for.

Drawn from what Rory Sutherland said

What these subjects mean

behavioural science Applying how people actually decide to policy, rather than assuming how they should.

evolutionary biology Natural selection as an explanation, including the problem of how cooperation survives it.

What Rory Sutherland actually said

  1. Rory Sutherland Rory Sutherland is vice chairman of Ogilvy UK
    We don't really have much evolved experience in evaluating postal efficiency, do we? Okay, we have quart of a million half a million years of evolved experience in deciding who to like and trust because for most of our evolutionary, you know, existence, that was one of the most fi five most important questions to get right.

Added to korrents 8 Sept 2026 · How quotes work · Something wrong? Tell us

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Shared subject first, then similar wording. They may agree or disagree.

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