Once the barrier to making a game collapsed, making a good game stopped being enough: no game gets noticed organically any more, so shipping without a marketing plan is unwise.

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• Graphics have stopped selling games: most of the market by revenue no longer cares how a game looks, so new games now compete with the entire back catalogue. CMCasey Muratori26 Aug 2026similar wording
• Aiming to make an objectively great work is the wrong goal; make the best you can now and treat it as one of many. DYDerek Yu14 Dec 2022similar wording
• The malaise in the game industry needs no complicated theory: the games that failed recently simply were not fun enough to compete with everything else in people's lives. TSTim Sweeney30 Apr 2025similar wording
• A new developer should not release into an existing competitive genre: unless you happen to be the world's best at that one thing, you will not win. TSTim Sweeney30 Apr 2025similar wording
• A game is at its best on the day it is pitched, and every day of development moves the real thing further from the imagined one. JKJeff Kaplan11 Mar 2026similar wording

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