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← Much UI exists because software cannot understand user intent and…
17 connected korrents · 16 moments on record from 4 Feb 2020 to 19 Sept 2026.
Everything filed under design
design
Everything filed under product management
product management
Everything filed under simplicity
simplicity
Everything filed under taste
taste Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Much UI exists because software cannot understand user intent and serves as a human API to dumb machines, so smarter machines need far less UI. Much UI exists because software cannot understand user intent and serves as a human API to dumb machines, so smarter machines need far less UI. Last stated today
19 Sept 2026
TB
Thorsten Ball — holds since 2026-09-19 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. — tap to centre the map on it A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. Last stated a year ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: A creative lead's job is to take the idea they think is wrong and try to make it work, because the best ideas come out of developing someone else's. — tap to centre the map on it A creative lead's job is to take the idea they think is wrong and try to make it work, because the best ideas come out of developing someone else's. Last stated 6 months ago
11 Mar 2026
JK
Jeff Kaplan — holds since 2026-03-11 — tap for who they are
Same subject: A data centre powered by solar and batteries alone needs an array so oversized that the design is not worth building. — tap to centre the map on it A data centre powered by solar and batteries alone needs an array so oversized that the design is not worth building. Last stated 2 years ago
18 Apr 2024
AV
Austin Vernon — holds since 2024-04-18 — tap for who they are
Same subject: A design proposal should describe the feature as though it already existed — once as a tutorial and once as reference documentation. — tap to centre the map on it A design proposal should describe the feature as though it already existed — once as a tutorial and once as reference documentation. Last stated 4 months ago
20 May 2026
AR
Alice Ryhl — holds since 2026-05-20 — tap for who they are
Same subject: A design system built for the right reasons is reparative and one built for the wrong reasons is a weapon for displacement, because tools are always beholden to values. — tap to centre the map on it A design system built for the right reasons is reparative and one built for the wrong reasons is a weapon for displacement, because tools are always beholden to values. Last stated 7 years ago
4 Feb 2020
FC
Frank Chimero — holds since 2020-02-04 — tap for who they are
Same subject: A designer must never stop at the object: a shoe, a chair or a building is only honestly designed once you account for the whole system it is sourced from. — tap to centre the map on it A designer must never stop at the object: a shoe, a chair or a building is only honestly designed once you account for the whole system it is sourced from. Last stated 3 years ago
1 Sept 2023
NO
Neri Oxman — holds since 2023-09-01 — tap for who they are
Same subject: A designer’s obligation is to satisfy real human needs rather than to manufacture needs that pay. — tap to centre the map on it A designer’s obligation is to satisfy real human needs rather than to manufacture needs that pay. Last stated 3 years ago
7 Apr 2023
DC
Daniel Cook — holds since 2023-04-07 — tap for who they are
Same subject: A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold. — tap to centre the map on it A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold. Last stated a year ago
16 Jul 2025
JD
Jamie Dimon — holds since 2025-07-16 — tap for who they are
Same subject: AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. — tap to centre the map on it AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. Last stated 2 months ago
26 Jul 2026
DH
David Heinemeier Hansson — holds since 2026-07-26 — tap for who they are
Same subject: An important decision needs one reason that on its own supports it; a collection of weak reasons means you have not yet found your reason. — tap to centre the map on it An important decision needs one reason that on its own supports it; a collection of weak reasons means you have not yet found your reason. Last stated a year ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated a month ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A gift's perceived price is part of what it does, so a drink known to be cheap fails at its job however good it tastes. — tap to centre the map on it A gift's perceived price is part of what it does, so a drink known to be cheap fails at its job however good it tastes. Last stated 9 months ago
9 Dec 2025
RS
Rory Sutherland — holds since 2025-12-09 — tap for who they are
Same subject: A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill. — tap to centre the map on it A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill. Last stated 11 months ago
16 Oct 2025
DF
Dylan Field — holds since 2025-10-16 — tap for who they are
Same subject: "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. — tap to centre the map on it "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A company should hire a product manager only against a specific need, never by default. — tap to centre the map on it A company should hire a product manager only against a specific need, never by default. Last stated 2 months ago
2 Aug 2026
TV
Tom Verrilli — holds since 2026-08-02 — tap for who they are
Same subject: A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it. — tap to centre the map on it A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it. Last stated a year ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
At the centre
Much UI exists because software cannot understand user intent and serves as a human API to dumb machines, so smarter machines need far less UI.
Holds Read this korrent →
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds
A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem.
Holds
A creative lead's job is to take the idea they think is wrong and try to make it work, because the best ideas come out of developing someone else's.
Holds
A data centre powered by solar and batteries alone needs an array so oversized that the design is not worth building.
Holds
A design proposal should describe the feature as though it already existed — once as a tutorial and once as reference documentation.
Holds
A design system built for the right reasons is reparative and one built for the wrong reasons is a weapon for displacement, because tools are always beholden to values.
Holds
A designer must never stop at the object: a shoe, a chair or a building is only honestly designed once you account for the whole system it is sourced from.
Holds
A designer’s obligation is to satisfy real human needs rather than to manufacture needs that pay.
Holds
A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold.
Holds
AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much.
Holds
An important decision needs one reason that on its own supports it; a collection of weak reasons means you have not yet found your reason.
Holds
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Holds
A gift's perceived price is part of what it does, so a drink known to be cheap fails at its job however good it tastes.
Holds
A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill.
Holds
"Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work.
Holds
A company should hire a product manager only against a specific need, never by default.
Holds
A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it.
Holds