Most of the questions people have about a company's data are never asked, and giving them a machine to ask instead of a colleague uncovers them.

And I think what's also kind of interesting is that just human nature is that if you have a question that you feel like, you know, you might be a bit embarrassed to ask or you don't want to bother someone, you just don't ask the question, right? And so by the nature of having these tools, you get actually a pretty large explosion of questions being asked.