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Live commerce works at audience sizes that would be uneconomic for live entertainment, because commerce does not run on CPMs.
Drawn from what Tom Verrilli said
What Tom Verrilli actually said
- Tom Verrilli Chief product officer at the live-shopping marketplace Whatnot
commerce has totally different economics to entertainment and CPMs aren't the thing that you have to worry about.
Added to korrents 7 Sept 2026 · How quotes work · Something wrong? Tell us
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