Being certain a technology matters tells you almost nothing about where its value will end up being captured.

Their wordsI think a lot of them don’t understand that you are still getting a ton of value from your subscription, so you should mostly only be cancelling if you are substituting Claude subscriptions.

Their wordsIt wasn't clear that the browser wasn't where the value capture was cuz Microsoft crowbarred its way into dominance in browsers but that turned out not to matter and then all the value is in search advertising and social which were 5 years later and 10 years later and so like you can be very very clear that this is the thing and then still be completely unclear how it's going to work.