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In many software categories more than half of all prospects are now in market at once, against a historical three to five percent.

Drawn from what Jason Lemkin said

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What Jason Lemkin actually said

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  1. Jason Lemkin

    Founder and CEO of SaaStr

    So, add all that up, 5%. In many categories, we're north of 50% in market. So, that just totally changes.

Added to korrents 1 Jan 2026 · How quotes work · Something wrong? Tell us

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