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← If every element in an interface is marked as distinct, none of them actually stand out.
17 connected korrents · 13 moments from 3 Jul 2013 to 13 Oct 2026. Nearly all of them are about design .
Everything filed under simplicity
simplicity
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Read this korrent: If every element in an interface is marked as distinct, none of them actually stand out.
If every element in an interface is marked as distinct, none of them actually stand out.
Last stated 10 months ago
5 Jan 2026
NP
Nikita Prokopov — holds since 2026-01-05 — tap for who they are
Same subject: An icon should carry one or two salient details and nothing else. — tap to centre the map on it
An icon should carry one or two salient details and nothing else.
Last stated 3 months ago
14 Aug 2026
SK
Susan Kare — holds since 2026-08-14 — tap for who they are
Same subject: Icon design is not an exact science, and the placeholder a programmer threw together is one of the best sources of ideas. — tap to centre the map on it
Icon design is not an exact science, and the placeholder a programmer threw together is one of the best sources of ideas.
Last stated 3 months ago
14 Aug 2026
SK
Susan Kare — holds since 2026-08-14 — tap for who they are
Same subject: The best user interfaces are often invisible because they do not require people to change any existing patterns — tap to centre the map on it
The best user interfaces are often invisible because they do not require people to change any existing patterns
Last stated 3 weeks ago
13 Oct 2026
JZ
Julie Zhuo — holds since 2026-10-13 — tap for who they are
Same subject: Icon work is not really about the grid of pixels; it is about the metaphor, the idea and the meaning behind everything on the grid. — tap to centre the map on it
Icon work is not really about the grid of pixels; it is about the metaphor, the idea and the meaning behind everything on the grid.
Last stated 3 months ago
14 Aug 2026
SK
Susan Kare — holds since 2026-08-14 — tap for who they are
Same subject: An interface should say what it means with animation and sound rather than text, because then one version works internationally. — tap to centre the map on it
An interface should say what it means with animation and sound rather than text, because then one version works internationally.
Last stated 3 months ago
14 Aug 2026
SK
Susan Kare — holds since 2026-08-14 — tap for who they are
Same subject: The most powerful rule for an exceptional interface is that it feels obvious to use; novelty, minimalism and simplicity are means to that, not the end. — tap to centre the map on it
The most powerful rule for an exceptional interface is that it feels obvious to use; novelty, minimalism and simplicity are means to that, not the end.
Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: There is no good icon metaphor for every possible action, no matter how much effort goes into finding one. — tap to centre the map on it
There is no good icon metaphor for every possible action, no matter how much effort goes into finding one.
Last stated 10 months ago
5 Jan 2026
NP
Nikita Prokopov — holds since 2026-01-05 — tap for who they are
Same subject: Modern interfaces look similar across companies and industries because designers believe good UI should be invisible. — tap to centre the map on it
Modern interfaces look similar across companies and industries because designers believe good UI should be invisible.
Last stated 9 months ago
16 Feb 2026
RD
Rakhim Davletkaliyev — holds since 2026-02-16 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it
A business is more likely to fail from taking on too much complexity than from lacking resources.
Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A candidate negotiating an offer should make every ask fit one line of logic. — tap to centre the map on it
A candidate negotiating an offer should make every ask fit one line of logic.
Last stated 3 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: Dress should adorn the person without rivalling it, and need not be expensive — tap to centre the map on it
Dress should adorn the person without rivalling it, and need not be expensive
MW
Mary Wollstonecraft — holds since c. 1787 — tap for who they are
Same subject: MacKenzie Scott's Last Days in Two Nations is weakened by too many points of view. — tap to centre the map on it
MacKenzie Scott's Last Days in Two Nations is weakened by too many points of view.
Last stated 2 months ago
31 Aug 2026
SW
Sung J. Woo — holds since 2026-08-31 — tap for who they are
Same subject: Often people mistake the depth of thought needed to create something that coheres for making something that looks aesthetically simple, which is almost never the case of anything great. — tap to centre the map on it
Often people mistake the depth of thought needed to create something that coheres for making something that looks aesthetically simple, which is almost never the case of anything great.
Last stated 4 months ago
15 Jul 2026
JY
Jason Yuan — holds since 2026-07-15 — tap for who they are
Same subject: A strong culture of unshipping helps remove complexity and focus on a product's strengths. — tap to centre the map on it
A strong culture of unshipping helps remove complexity and focus on a product's strengths.
Last stated 2 months ago
25 Aug 2026
JB
John Bai — holds since 2026-08-25 — tap for who they are
Same subject: Building a great product means being great at saying no -- not maybe, not later, no. — tap to centre the map on it
Building a great product means being great at saying no -- not maybe, not later, no.
Last stated 13 years ago
3 Jul 2013
DT
Des Traynor — holds since 2013-07-03 — tap for who they are
Same subject: Cheap AI-built features still cost customers complexity and cognitive load. — tap to centre the map on it
Cheap AI-built features still cost customers complexity and cognitive load.
Last stated 2 months ago
2 Sept 2026
DS
Dharmesh Shah — holds since 2026-09-02 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2013 to today (stretched back to the oldest claim here) — full is today a face: someone who holds the claim — tap it for who they are
At the centre
If every element in an interface is marked as distinct, none of them actually stand out.
Last stated 5 Jan 2026 · 10 months ago
Holds Nikita Prokopov
Read this korrent →
Similar wording
An icon should carry one or two salient details and nothing else.
Last stated 14 Aug 2026 · 3 months ago
Holds Susan Kare
Similar wording
Icon design is not an exact science, and the placeholder a programmer threw together is one of the best sources of ideas.
Last stated 14 Aug 2026 · 3 months ago
Holds Susan Kare
Similar wording
The best user interfaces are often invisible because they do not require people to change any existing patterns
Last stated 13 Oct 2026 · 3 weeks ago
Holds Julie Zhuo
Similar wording
Icon work is not really about the grid of pixels; it is about the metaphor, the idea and the meaning behind everything on the grid.
Last stated 14 Aug 2026 · 3 months ago
Holds Susan Kare
Similar wording
An interface should say what it means with animation and sound rather than text, because then one version works internationally.
Last stated 14 Aug 2026 · 3 months ago
Holds Susan Kare
Similar wording
The most powerful rule for an exceptional interface is that it feels obvious to use; novelty, minimalism and simplicity are means to that, not the end.
Last stated 12 May 2025 · a year ago
Holds Julie Zhuo
Similar wording
There is no good icon metaphor for every possible action, no matter how much effort goes into finding one.
Last stated 5 Jan 2026 · 10 months ago
Holds Nikita Prokopov
Similar wording
Modern interfaces look similar across companies and industries because designers believe good UI should be invisible.
Last stated 16 Feb 2026 · 9 months ago
Holds Rakhim Davletkaliyev
Same subject: simplicity
A business is more likely to fail from taking on too much complexity than from lacking resources.
Last stated 29 Sept 2018 · 8 years ago
Holds Tren Griffin
Same subject: simplicity
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Last stated 17 Feb 2024 · 3 years ago
Holds Adam Wiggins
Same subject: simplicity
A candidate negotiating an offer should make every ask fit one line of logic.
Last stated 9 Aug 2026 · 3 months ago
Holds Adam Ward
Same subject: taste
Dress should adorn the person without rivalling it, and need not be expensive
Last stated c. 1787
Holds Mary Wollstonecraft
Same subject: taste
MacKenzie Scott's Last Days in Two Nations is weakened by too many points of view.
Last stated 31 Aug 2026 · 2 months ago
Holds Sung J. Woo
Same subject: taste
Often people mistake the depth of thought needed to create something that coheres for making something that looks aesthetically simple, which is almost never the case of anything great.
Last stated 15 Jul 2026 · 4 months ago
Holds Jason Yuan
Same subject: product management
A strong culture of unshipping helps remove complexity and focus on a product's strengths.
Last stated 25 Aug 2026 · 2 months ago
Holds John Bai
Same subject: product management
Building a great product means being great at saying no -- not maybe, not later, no.
Last stated 3 Jul 2013 · 13 years ago
Holds Des Traynor
Same subject: product management
Cheap AI-built features still cost customers complexity and cognitive load.
Last stated 2 Sept 2026 · 2 months ago
Holds Dharmesh Shah