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If a crisis response gets only one thing right, it should be the apology, because that is what people remember.
Drawn from what Lulu Cheng Meservey said
What Lulu Cheng Meservey actually said
- Lulu Cheng Meservey Communications executive; founder of Rostra
But if you’re going to get one thing right, let it be the apology — it’s what people will remember.
Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us
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