Harder is easier: committing up front to quality, ethics or safety pays back in rewards you cannot get by chasing the reward.

harder is easier is a principle that says if you're willing to do the work upfront to commit to quality, to design, to ethics, to integrity, to safety, whatever the thing, I don't want to tell you what your values are, you tell me what they are. If you're willing to be principled in your decision-making, you will get these unexpected rewards.