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For a product you install rather than open, activation is the decisive moment and it carries the user for years.

Drawn from what Albert Cheng said

A private bookmark. Not a position, and never counted.

What Albert Cheng actually said

Word for word, with the source under each one. They did not write this page.

  1. Albert Cheng

    Head of growth at Chess.com

    One exception is that Grammarly was a different type of product in that you install it and you don't proactively open it every day. So that was kind of interesting to me because I assume that you should always just focus on existing user retention. But for a product like Grammarly, it's actually the activation, installation, aha moment that's really really critical and will carry the user for a very very long time.

Added to korrents 5 Oct 2025 · How quotes work · Something wrong? Tell us

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