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A mature product's growth comes from resurrecting dormant users, so the returning-user experience deserves to be designed as deliberately as onboarding.

Drawn from what Albert Cheng said

design

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

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What Albert Cheng actually said

Word for word, with the source under each one. They did not write this page.

  1. Albert Cheng

    Head of growth at Chess.com

    And it's actually worth spending some time making sure that that kind of resurrected, for lack of a better word, experience inside the product is really excellent and that you find novel ways to try to bring them back.

Added to korrents 5 Oct 2025 · How quotes work · Something wrong? Tell us

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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.

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