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Facebook's feed ads raised no UX red flags mainly because users could not tell them from friends' posts.

Drawn from what Judd Antin said

Subjectdesign
What this subject means

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

What Judd Antin actually said

  1. Judd Antin Researcher and consultant who led user research and design teams at Yahoo
    The main reason there were no UX red flags, no major metrics problems, was because ads looked and acted enough like their friends posts, that most people weren’t distinguishing between them. The “Paid” or “Ad” markers were just too subtle.

    ↗A Short, Cautionary Tale for OpenAI, About Facebookmedium.com

    12 Feb 2026

Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us

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