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Distribution has to be part of the product and proven from the beginning; building and hoping people come is a hope strategy, not a belief strategy.
Drawn from what Mark Pincus said
Subjectstartups
What Mark Pincus actually said
- Mark Pincus Founder and former CEO of Zynga
Distribution has to be part of your product and part of baked into the strategy deeply and and proven from the beginning. And if you're just building this product and hoping they will come, hoping it'll spread virally or word of mouth, you know, that's hope strategy, you know, not a belief strategy.
Added to korrents 7 Sept 2026 · How quotes work · Something wrong? Tell us
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