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Distribution has to be part of the product and proven from the beginning; building and hoping people come is a hope strategy, not a belief strategy.

Drawn from what Mark Pincus said

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What Mark Pincus actually said

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  1. Mark Pincus

    Founder and former CEO of Zynga

    Distribution has to be part of your product and part of baked into the strategy deeply and and proven from the beginning. And if you're just building this product and hoping they will come, hoping it'll spread virally or word of mouth, you know, that's hope strategy, you know, not a belief strategy.

    Where this was said

    Watch from 1:05:34 plays here

    ↗The hidden pattern behind successful products | Mark Pincus (FarmVille, Words with Friends, & more)youtube.com

    video · 1h 39m · spoken · machine transcript

    All 22 korrents from this recordingthis one is 18th

Added to korrents 14 Jun 2026 · How quotes work · Something wrong? Tell us

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