Direct communication with customers matters more than small, incremental product tweaks.

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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.

• Listening to customers is invaluable, but you should not build the thing they asked you for. CPColin Percival1 Sept 2025similar wordingFreeBSD developer and former FreeBSD Security Officer
• People respond to how a price or message is framed, not just its underlying value, so communication needs to meet them at their level. ZMZvi Mowshowitz5 Sept 2026similar wordingWrites Don't Worry About the Vase
• Every question about stalled growth reduces to whether the customer is actually getting the value you promised. JCJason Cohen25 Jan 2026similar wordingFounder of WP Engine and Smart Bear
• You cannot get real feedback on a new consumer product before shipping the whole thing; feedback starts when somebody spends their own money on it. TFTony Fadell7 Jun 2026similar wordingCreator of the iPod and co-creator of the iPhone at Apple
• You have to talk to customers and share your ideas as early and as often as possible, even though you need not take their advice. ESEvan Spiegel26 Apr 2026similar wordingCo-founder and CEO of Snap Inc.

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