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← Design work should aim at the very long term and the very short term and cut out everything in the middle.
17 connected korrents · 18 moments from 29 Sept 2018 to 29 Sept 2026.
Everything filed under design
design
Everything filed under product management
product management
Everything filed under simplicity
simplicity
Everything filed under taste
taste Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Design work should aim at the very long term and the very short term and cut out everything in the middle. Design work should aim at the very long term and the very short term and cut out everything in the middle. Last stated 12 months ago
10 Nov 2025
CR
Carl Rivera — holds since 2025-11-10 — tap for who they are
Same subject: A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. — tap to centre the map on it A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. Last stated 2 months ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. — tap to centre the map on it A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. Last stated 2 years ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work. — tap to centre the map on it A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work. Last stated a month ago
29 Sept 2026
DM
Danny Martinez — holds since 2026-09-29 — tap for who they are
Same subject: A company that adopts AI tools without changing its organisational design misses the biggest change under way. — tap to centre the map on it A company that adopts AI tools without changing its organisational design misses the biggest change under way. Last stated 2 months ago
10 Sept 2026
EV
Elena Verna — holds since 2026-09-10 — tap for who they are
Same subject: A creative lead's job is to take the idea they think is wrong and try to make it work, because the best ideas come out of developing someone else's. — tap to centre the map on it A creative lead's job is to take the idea they think is wrong and try to make it work, because the best ideas come out of developing someone else's. Last stated 8 months ago
11 Mar 2026
JK
Jeff Kaplan — holds since 2026-03-11 — tap for who they are
Same subject: A data centre powered by solar and batteries alone needs an array so oversized that the design is not worth building. — tap to centre the map on it A data centre powered by solar and batteries alone needs an array so oversized that the design is not worth building. Last stated 3 years ago
18 Apr 2024
AV
Austin Vernon — holds since 2024-04-18 — tap for who they are
Same subject: A design course should start with history and art, grounding students in the world, rather than with tools that may be gone tomorrow. — tap to centre the map on it A design course should start with history and art, grounding students in the world, rather than with tools that may be gone tomorrow. Last stated 2 years ago
21 Feb 2025
TC
Thiago Costa — holds since 2025-02-21 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it A business is more likely to fail from taking on too much complexity than from lacking resources. Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A candidate negotiating an offer should make every ask fit one line of logic. — tap to centre the map on it A candidate negotiating an offer should make every ask fit one line of logic. Last stated 3 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A 'tranquil domestic setting' is not a fitting frame for Jane Austen. — tap to centre the map on it A 'tranquil domestic setting' is not a fitting frame for Jane Austen. Last stated 2 years ago
3 Aug 2024
DL
Devoney Looser — holds since 2024-08-03 — tap for who they are
Same subject: A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. — tap to centre the map on it A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. Last stated 6 months ago
21 Apr 2026
BJ
Brandon Jacoby — holds since 2026-04-21 — tap for who they are
Same subject: A book is not bad just because its characters have a bad relationship. — tap to centre the map on it A book is not bad just because its characters have a bad relationship. Last stated 3 years ago
13 Aug 2023
SD
Seth Dickinson — holds since 2023-08-13 — tap for who they are
Same subject: "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. — tap to centre the map on it "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A billboard buys only short, shallow awareness, so it does not work for education or for a startup before product-market fit. — tap to centre the map on it A billboard buys only short, shallow awareness, so it does not work for education or for a startup before product-market fit. Last stated 5 months ago
9 Jun 2026
EK
Emily Kramer — holds since 2026-06-09 — tap for who they are
Same subject: A company can run a product and a project operating model at the same time. — tap to centre the map on it A company can run a product and a project operating model at the same time. Last stated a year ago
27 Oct 2025
PW
Petra Wille — holds since 2025-10-27 — tap for who they are
At the centre
Design work should aim at the very long term and the very short term and cut out everything in the middle.
Holds Read this korrent →
A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart.
Holds
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds
A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem.
Holds
A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work.
Holds
A company that adopts AI tools without changing its organisational design misses the biggest change under way.
Holds
A creative lead's job is to take the idea they think is wrong and try to make it work, because the best ideas come out of developing someone else's.
Holds
A data centre powered by solar and batteries alone needs an array so oversized that the design is not worth building.
Holds
A design course should start with history and art, grounding students in the world, rather than with tools that may be gone tomorrow.
Holds
A business is more likely to fail from taking on too much complexity than from lacking resources.
Holds
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Holds
A candidate negotiating an offer should make every ask fit one line of logic.
Holds
A 'tranquil domestic setting' is not a fitting frame for Jane Austen.
Holds
A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it.
Holds
A book is not bad just because its characters have a bad relationship.
Holds
"Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work.
Holds
A billboard buys only short, shallow awareness, so it does not work for education or for a startup before product-market fit.
Holds
A company can run a product and a project operating model at the same time.
Holds